...is still A Rows

(The benefits of having multiple domain names for a website)

A website's domain name is a valuable business asset. While many organizations focus on a single primary domain, owning multiple domain names can provide important advantages in branding, marketing, security, and customer experience.

One of the most common reasons for registering multiple domains is brand protection. By securing alternative extensions and/or variations of a company name, businesses can prevent competitors, impersonators, or domain squatters from using similar web addresses that could confuse customers.

Additionally, owning related domains supports reputation management by preventing third parties from registering potentially misleading or damaging web addresses associated with a company's name.

For organizations operating internationally, country-specific domains can strengthen local market presence. Domains tailored to specific regions can improve customer trust and support localized marketing strategies.

Marketing campaigns often benefit from dedicated domains as well. Short, memorable web addresses are easier to feature in advertisements, on business cards, and in broadcast media, helping customers remember and access promotional content.

Businesses with multiple products, brands, or divisions may choose to maintain separate domains for each offering. This approach can create clearer brand identities and simplify communication with different target audiences.


Multiple domains can also help capture traffic from common spelling mistakes. Visitors who accidentally enter a misspelled version of a website's address can be automatically redirected to the correct destination, reducing the risk of lost traffic. This in particular is an aspect that we sometimes advocate:

phase3hosting.com is our operational domain, but I have also registered phasethreehosting.com, phaze3hosting.com, and phazethreehosting.com

The reason being one only has to simply remember our name. When typing it into a browser - any of these common spellings will result in a seamless resolution to the website.


Despite these advantages, managing multiple domains does involve ongoing registration costs, administrative oversight, and technical maintenance. For most organizations, the best practice is to designate one primary domain and use permanent redirects from secondary domains to the main website. This approach maximizes the benefits of multiple domain ownership while maintaining a consistent online presence.

For most websites, we offer a full service "white glove" build where we create your template and import your content for you, allowing you to contribute around the edges as able.

But we'd be remiss if we did not point out that if you have these skills also and simply want to avoid the hassle of finding a host and setting up your space - you can have Webmaster access within our CMS down to the template. Limiting your costs to basic hosting fees and incidentals on our platform. If you are Front End Developer or somewhere in-between, feel free to reach out to us as a reseller as well.

And, at the other end of the spectrum - if you require custom web application development, we can accommodate that also. Let us know what you need...

I see that it has been just over a year since I've posted anything. That can't look good. But it is. Positive spin incoming...

Version 3 of the 3ngine is in the can!

3ngine is the CMS (Content Management System) that I wrote to host and manage websites. Version 3 has been functional for the past year during its' update, however, I've been retouching and cleaning up the entire front and backend, and everything underneath.

Brief History:

Version 1, nearly 20 years ago, was a response to a need to make a [dynamic] website for a client who wished to be able to update their own content. I advocated for writing a content engine under it so the effort could be re-used.

Version 2, half as long ago, incorporated CSS for template and module formatting (where early websites generally were table / frame based). Along the way, also adding Web 2.0 elements - Galleries, Events Calendar, Mail Lists, Blogging, and more...

Version 3 is a reboot. A refresh and a deep dive to shore up support for all devices (Phones, Tablets, and Desktops). The majority of internet traffic now coming from mobile devices. If you are reading this on a desktop, grab the corner of your browser and resize the window to see how the template and content re-arrange & flow. You'll see this with most modern sites. It's a complexity that allows for simplicity - one presentation that can be viewed on almost anything. It's also a requirement for effective SEO, as Google and other indexers require and reward a consistent experience across visitors.

But now it's your turn - What can we do for you?

Searching for a new Domain Name, or "Rule Number One"...

DO NOT go to a Registrar to check to see if your Domain Name is available, ever, unless you are ready to buy it immediately.

In an all too common scenario - You have a business or idea, a solid name that you like, but you do not yet have a website. You check to see if your name is available and it is, great! So you go back to create a website and get your ducks in a row, possibly invest in printed materials, only to return later when ready to launch and find that your desired web address is taken. You even had a unique name that no one else was likely to think of. How did it happen?

It's called Front Running. Some unscrupulous Registrars unfortunately share or sell domain name lookups that are submitted to their sites. Worse than simple speculation purchases of domains that someone hopes to resell to a famous or trending entity - these are targeted grabs. What should have cost you at most $25, now has an asking price of thousands.

How do you safely find out if the domain name (web address) that you want is available? You can just type it into the address bar of your browser to see if it resolves to a live site. This is not a definitive answer but is quick while brainstorming. Next, check with an independent Whois Lookup to find out for sure.

Once you find one that you like and is unused, go ahead and buy it. You do not need to have your website finished or even started to lock in your identity. You'll have one less thing to worry about later. If you choose not to use it in the end, you simply release it by not renewing it when it expires.